The Development of Cashew Products from the Small and Micro Company Enterprise (SMCE) Groups of Ranong Province, Thailand

AbstractThe objective of this research was to study the status and features of cashew nut products of Ranong province's SMCE group in order to find further ways to improve the product quality. The population for this study consisted of two groups. The first group was members and entrepreneurs of Ranong's SMCE, from which the sample randomly selected on for 16 persons by using the group of cashew nut products criteria. The second group was the customers who had bought the cashew nut products. The research paper utilized both quantitative and qualitative data. The quantitative data was collected from questionnaire regarding the needs of development in cashew nut products. In addition, the descriptive statistic analytical technique which were frequency, mean, and percentage also played an important role in this part. Each question would be measured by the five point scales criteria. While the qualitative data would be collected by the in-depth interview with members and entrepreneurs of Ranong's SMCE in order to study the general data of cashew nut products. From the findings regarding the opinion of the status and features of Ranong SMCE's cashew nut products, the highest mean was 4.06 with .722 SD for sensible pricing. From the findings regarding ways to improve Ranong SMCE's cashew nut products, the highest mean was 3.91 with .865 SD for sensible pricing