Knowledge Creation and Sharing with Web 2.0 Tools for Teaching and Learning Roles in So-called University 2.0

AbstractUniversities have long been accepted as major social and cultural institutions. They have been taken those responsibilities for centuries by doing research, teaching, learning and publishing in a scholarly manner. These institutions serve developments in various organisational forms such as ‘brick and mortar (traditional campus base)’, ‘click (distance-online)’, and ‘brick and click (traditional campus base with distance-online)’ types.This study aims to search new opportunities and developments brought by Web 2.0 (Social Web) technologies into university's teaching and learning roles. These innovative communication platforms encourage people to share their thoughts and experiences to collaborate thorough the interactive Social Media. Knowledge as an organizational strategic asset is distributed and created by new way of interactions within groups. Therefore universities can use Web 2.0 services in accordance with their organisational missions and strategies