Perceived Destination Competitiveness of Langkawi Island, Malaysia

AbstractRepeat visitors and holidays at a destination and are a stable market for a destination. For a destination to be the competitiveness of the tourism destination is compatible shows, attract visitors, increase tourism spending and provide them with a memorable experience satisfaction. However, despite the rapid development in this industry, the Perceived destination competitiveness, tourist satisfaction, tourism images and travel revisit intentions of tourists to Langkawi have yet to be discovered for future strategic development of Langkawi. To bridge the gap, this opportunity based study investigates the relationship between perceived destination competitiveness tourist satisfaction, and travel revisits intention and its relationships are hypothesised to be mediated by the threefold tourist images that are operationalised by tourist satisfaction, commitment and loyalty. This study develops these ideas by generating responses to build an assessment of the relative importance and show the tourist revisit intentions to Langkawi