Implementation of Student Satisfaction Index Model in Higher Education Institutions

AbstractThe increasing numbers of new Higher Education Institutions (HEIs) have resulted in a growing competition for attracting and retaining best students. This study aims to develop and test a Student Satisfaction Index (SSI) model for the HEIs. The SSI model is developed to measure the satisfaction of students from different aspects, such as image of the university, expectations, perceived quality, perceived value, and loyalty. The SSI model, tested in a private university, was estimated using Partial Least Squares method. The results provide valuable strategic information for HEIs manager and researchers about the affecting factors on student satisfaction and loyalty