The Concept of Professional Motivation of Business Students

AbstractThis article deals with various ways of formation of the students’ professional motivation for a successful professional activity. Modern labour market requires a new concept of professional training of specialists, based on close cooperation with the education institutions as a response to more socially organised production and business.The article carries out diagnostics of professional-cognitive interest of students of higher educational of Latvia. These results lead to major conclusion, that when a student is aware of a public use of his future profession and when he has all the needed skills and tools, he shows a profound interest and motivation for his field of study and is able to address potential physical and moral difficulties