The Importance of Staff in Media Institutions

AbstractThe manager's work is doing certain things through employees. In order to do this thing, the manager should be capable to motivate the employees. But this is easy to say than to do, especially within media institutions that have a certain specific and employees with strong personalities and pride. The practice and the theory of motivation are difficult subjects that imply more branch of science. The motivation is not clearly understood and more often is worse bringing into effect. In order to understand the motivation you should understand the human nature yourself, and in this case the problems are rising! Human nature could be very simply and in the same time very complex, but the understanding and the appreciation are essentially for an efficient motivation of the mass media employees. There is an old saying: you can bring a horse to water but you cannot oblige him to drink if is not thirsty; the same is happened with the people from media. They will write what they want or what they are motivated to write. They excel in field works or in the “ivory tower” of top management; people should be motivated or lead through this motivation, either by themselves or external stimulus come from the management team. The people from mass media are born with self-motivation? [1]. Yes and not. It is true that some people chose the idea that you are born journalist, you will not become, but some things are changing in time! The motivation is the ability that could be learned and should be learned. This thing is essential for a business success and survival. The performances are appreciated depending on ability and motivation, so: professional performance = f (ability) (motivation); Ability, instead, depends on education (journalism studies or not), experience (any practice to write a news represents a step onward) and training; and it improvement is a lent and lasting process [2