AbstractInterest in the language of imagery is caused by the introduction, in the linguistics sphere, of a new paradigm, the center of which is the personality of the speaker (the subject of the language). Particularly noteworthy is the question of the place of the image when discussing the lexical, phraseological meanings and the relationship of imagery and metaphors. The formation of a metaphor, as an interaction between two intellective entities, occurs at a cognitive level. Tt is the category of the image, having cognitive roots, which aides in the correct interpretation of the results of this process on the lexical-semantic level