Popular Culture in Asia: Globalization, Regionalization, and Localization

AbstractIn the age of globalization, our societies are subject to the process of unprecedented changes. Global forces have impacts on local values and cultures as well. Popular culture is also under the influence of new changes. The line between what is local and what is global is becoming indistinct. No country can ignore the influences of the new events. The impact of globalization in our daily life is serious. It brings about both opportunities and threats. Within this new context, the role of universities is of great importance. They should anticipate these new factors and develop appropriate strategies. Finding the right equilibrium between our universal and local undertakings is a challenging task. If we act properly, we can utilize this new situation at the service of our societies