Consumerism and Indebtedness

AbstractThe aim of this paper is to bring sociological interpretations of a consumerism and an indebtedness. Currently, consumer spendings of households have become financed more and more by debts. The explanation includes several reasons. At first, it is the preference to consume and spend money from household disposible income and from loans. Secondly, households are motivated by increase of living standards, by an afford to do so and by an increase of the real wage. Thirdly, there were other motivations for increase of indebtedness such as a shift to owner-occupied housing, effective marketing of financial intermediaries and easy availability of money. The focus is on insufficient awareness of the rational strategies of householdś financial management and the idea of rational re-education of people