AbstractIn the classical model is employed Cournot conjectural variation mechanism in production, where the balance lies between monopoly and competitive balance, so that businesses and consumers are not indifferent to the quantities and prices achieved. That is, the production quantities are higher than in the monopoly but with a smaller profit. The article shows the results achieved in the model to the individual and social learning through this methodology. We describe the implications, adaptations and scope of genetic algorithms to solve the learning problem of firms in Cournot model by a vision of bounded rationality in evolutionary computation and evolutionary game theory