Identification Characteristics of Potential Creative Industry in Bandung to be Developed through Strategy of Replication

AbstractThere are many high potential Creative Industries in Bandung, Indonesia. Some of them have well-known brands that have given prosperity to the entrepreneurs. Their business tends to be unique because they employ creative people with certain talent and skill. Unfortunately, their business managed by family members instead of by modern business system. They can only open branches when they have trusted family member to manage it. As a result their business can hardly been replicated. This paper presents preliminary study resulting from twelve Creative Industries in Bandung that have the potential to be developed and replicated. The research was conducted via questionnaires and analyzed using cross tabulation using SPSS to gain the characteristics needed by Creative Industry to be developed through strategy of replication