AbstractTo live well is a universal human aspiration as well as the ultimate goal of the services that take care of people’s health. In this paper, two different ideas are discussed about how to achieve it: health care and life project.Part I begins with a detailed account of human degradation and the social inequities responsible for the unprecedented social and cultural breakdown of the actual society. Under this interpretative framework, the medicalization of human life as result of the alienating consumerism is analyzed as well as the excesses it entails from both health care institutions and health services users. By exploring the reasons of medicalization, it becomes clear that its influence in our actual lifestyles has driven us to b...