The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used by students of the University of Mataram. Data collected in a classroom at the end of the lecture by using a carefully developed instrument that has been carefully developed and well validated. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers’ willingness to pay more for foreign brands. Nonetheless, they do indirectly affect consumer intentions by creating positive emotions about foreign brands. T...
The aim of the study is to understand the reasons of brand shifting in the Indian consumers. The res...
Consumer attitude towards global luxury brands has been researched by many scholars around the world...
Objectives: The purpose of this research is to understand the impact of consumer affinity on brand ...
AbstractThe main purpose of this study is to investigate the effects of perceived quality and emotio...
Abstract This study aims to build a theoretical model of the influence of local brands and need for...
This study aims to build a theoretical model of the influence of local brand consciousness and need ...
Current research on country of origin treats global and local brands as a single construct based on ...
In present time, purchase intention is more complex and more substantial for consumers than in the e...
This study focused on the perception of young Singaporean consumers towards local brands and global ...
The purpose of this dissertation is to find out the motivation and demands of China’s young consumer...
The purpose of this paper is to re-conceptualize the distinction between global and local brands, pr...
Consumers in Asia are known for preferring global brands as opposed to the locally manufactured ones...
Indonesia is a large market for consumer products targeting youth consumers, with populations of mor...
A fundamental shift has happened in the economics and business world. Countries within the same regi...
Purpose – The purpose of this dissertation is to investigate, in an emerging market, consumer attitu...
The aim of the study is to understand the reasons of brand shifting in the Indian consumers. The res...
Consumer attitude towards global luxury brands has been researched by many scholars around the world...
Objectives: The purpose of this research is to understand the impact of consumer affinity on brand ...
AbstractThe main purpose of this study is to investigate the effects of perceived quality and emotio...
Abstract This study aims to build a theoretical model of the influence of local brands and need for...
This study aims to build a theoretical model of the influence of local brand consciousness and need ...
Current research on country of origin treats global and local brands as a single construct based on ...
In present time, purchase intention is more complex and more substantial for consumers than in the e...
This study focused on the perception of young Singaporean consumers towards local brands and global ...
The purpose of this dissertation is to find out the motivation and demands of China’s young consumer...
The purpose of this paper is to re-conceptualize the distinction between global and local brands, pr...
Consumers in Asia are known for preferring global brands as opposed to the locally manufactured ones...
Indonesia is a large market for consumer products targeting youth consumers, with populations of mor...
A fundamental shift has happened in the economics and business world. Countries within the same regi...
Purpose – The purpose of this dissertation is to investigate, in an emerging market, consumer attitu...
The aim of the study is to understand the reasons of brand shifting in the Indian consumers. The res...
Consumer attitude towards global luxury brands has been researched by many scholars around the world...
Objectives: The purpose of this research is to understand the impact of consumer affinity on brand ...