The Assessment of Importance of the Factors that Predetermine the Quality of a Service of Transportation by Road Vehicles

AbstractStriving for satisfaction of the needs of clients is the principal task in any sector of economy, including transportation by road vehicles. In course of the grow of the demand for transportation services, the number of enterprises offering the transportation services grows increasingly in national and international markets of European states. To survive in the competition struggle upon the high level of supply of such services in the international market, Lithuanian carriers should ensure their competitive advantage over carriers from other countries. The purpose of the paper is to analyze what criteria of the quality of a transportation service predetermine a competitiveness of such services and what factors mostly impact the key service quality criteria. The object of the research includes the factors that may affect the criteria of the quality of a transportation service