Utopian Business English Course Delivery: Avoiding Dystopia in Class

AbstractBusiness is the key concept of globalization in the 21st century. This study has analysed various methods of teaching Business English in Romanian universities, taking into consideration the desiderata of business students nowadays. As students attending the courses of faculties with an economics profile lack the experience of businesspeople actually activating on the business stage, a Business English course description was presented, with a focus on applying learning skills to real-life business situations. Results showed that pre-experience learners, future businesspeople themselves, were completely enthusiastic about being offered the possibility to see, use and be part in genuine business situations. Results suggest that a combination of teaching language skills, in this case Business English, with real-life business situations can be a perfectly acceptable alternative to classical Business English textbooks. Business students can be highly motivated by their participation in true business situations and also by the practicality of their study of Business English in the Romanian economics environment