Manager’s Behavior in Risk Conditions

The article is aimed at studying the possibilities of managing entrepreneurial risks as one of the most important components of modern management, when it is necessary to make decisions in conditions of uncertainty. Approaches to the essence of risks, their classification and nature are considered and analyzed. The necessity of risk management is substantiated that will allow not only to avoid losses, but also to get additional benefits. The peculiarities of strategic risk management are substantiated, as well as the forms of their management are provided: minimization, diversification, limitation, obtaining of additional information. It is proved that for successful risk management is necessary to observe stages of their management, and also to carry out procedures of estimating the level of risks. The efficient risk management will ensure the financial security of an enterprise in the process of its development and will make it impossible to reduce the market value of the enterprise