Barriers in Implementing the Lean Startup Methodology in Indonesia – Case Study of B2B Startup

AbstractEntrepreneurship has been everywhere in the world. From developed countries till developing ones, new businesses have emerged in a huge number and likely to grow exponentially within time. However, we also notice that there's also a lot more businesses that couldn’t survive or even come off the ground.In that case, a new study has been emerging about how to succeed in developing a business idea. It's called the lean startup methodology (LSM). LSM is a methodology that focuses on agile testing and learning cycle to validate hypotheses in the business idea. With LSM, a lot of companies in United States has succeeded and be well known all over the world. It's also been adopted all over the world as it has slightly acknowledged as the solution to the fear of business failure.Nevertheless, the methodology may seem obvious and well implemented in developed countries such as the United States, but how about in developing countries where it's only getting in heat for its entrepreneurship to raise like Indonesia. This paper's purpose is to explain and explore the lean startup methodology and its barriers of implementation in Indonesia so in the end could give recommendations to entrepreneurs for a better chance of success. The research methodology would be by identifying the key barriers of each lean startup principle and exploring it in a case study analysis