VALUE CHAIN OF SHALLOT AGRIBUSINESS IN MEDIUM LAND OF MAJALENGKA, WEST JAVA, INDONESIA

This study has a purpose to assess the value chain of shallot agribusiness in medium land of Majalengka. The data is collected through interview using a questionnaire that was prepared in advance. Respondents in this study include agroinput actors, growers or shallot farmers, market participants (wholesalers, retailers), financial institutions, partner institutions, and required resources. This study uses a value chain analysis through stages of entry points, value chain mapping, value chain management, the determination of the profit margin on each chain actors, analysis of governance structures, and upgrading the value chain. The results showed that agribusiness value chain management needs to be improved, both at primary actors and supporting actors. Their business is profitable and worth the effort. There are five marketing channel patterns of shallot in the medium land of Majalengka. The biggest profit margin is in channel pattern one, namely farmers-farmers’ groups-partner institution-consumer