DETERMINANTS OF THE DEMAND FOR EDUCATIONAL SERVICES OFFERED BY THE MILITARY HIGHER EDUCATION INSTITUTIONS

The specific character of the military education depending on social command and the necessities for qualified superior personnel of the military higher education institutions, limits the direct influence of the demand for the educational products and services offered by the military higher education institutions on the Romanian market. Analysis of the associations between determinant factors of the demand for educational services in the military higher education system reveals that the evolution of the population enrolled in the secondary education in addition to the evolution of the overall Romanian population exert an influence over the amount of candidates to be accepted in the military higher education institutions. A favorable demographic growth, especially on the 15-19 years segment of population, may generate a growth in the demand for educational products and services offered by the military higher education institutions. Analysis of the connections between the factors which influence the dimension and evolution of the demand for educational products and services offered by the military higher education institutions leads to the conclusion that the marketing efforts of the military higher education institutions should approach the higher quality segment of the Romanian educational market