Motivation of Visiting Bako National Park

This study was to analyse the visitors’ motives of visiting Bako National Park. A total of 564 visitors were interviewed. Varimax rotation method in factor analysis was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors: challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence. Keywords: national park; motivation; protection area; ecotourism eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia