Add to ORKGMany information professionals have experimented with creating video content for instructional purposes. Video marketing is another mode of video communication that can appeal to and engage library users. In this article, the authors of a forthcoming book on video marketing for librarians share best practices, along with practical tips for video marketing production. Tips include specific information on topics such as message development, preproduction, video equipment, postproduction including editing, as well as accessibility and discoverability. Alternatives to traditional live-action video, including online animation, are also explored
abstract: Videos are a useful and popular way to reach an audience—we all know videos that have gone...
From the creation of film to the streaming of digital media, moving pictures have always been a prem...
The writing of this paper aims to discuss the stages of making a promotional video in the Library a...
Published conference proceedings for 2020 Charleston Conference. As librarians, we are often asked t...
Libraries own many valuable holdings and collections that have great potential to attract public int...
Presentation at the 2020 Charleston Conference As librarians, we are often asked to fill roles outsi...
Video is among the most widely consumed types of content on the internet according to Cisco. The eme...
The objective of this Master's Thesis is to examine how video material can be used in a customer val...
Purpose: The purpose of this article is to describe a collaborative project organised by Bilkent Uni...
This article explores the process of creating marketing and instructional videos for law libraries
If you think it sounds awesome to create a video that people would actually want to watch to introdu...
Video recordings present many quirks not experienced when purchasing and processing books. We summar...
Librarians spend a great deal of time working with students. This could occur on the reference desk,...
In the past few years, there has been many changes to the business environment of many companies. Th...
Rapid and significant changes in digital video production and delivery technologies have created bo...
abstract: Videos are a useful and popular way to reach an audience—we all know videos that have gone...
From the creation of film to the streaming of digital media, moving pictures have always been a prem...
The writing of this paper aims to discuss the stages of making a promotional video in the Library a...
Published conference proceedings for 2020 Charleston Conference. As librarians, we are often asked t...
Libraries own many valuable holdings and collections that have great potential to attract public int...
Presentation at the 2020 Charleston Conference As librarians, we are often asked to fill roles outsi...
Video is among the most widely consumed types of content on the internet according to Cisco. The eme...
The objective of this Master's Thesis is to examine how video material can be used in a customer val...
Purpose: The purpose of this article is to describe a collaborative project organised by Bilkent Uni...
This article explores the process of creating marketing and instructional videos for law libraries
If you think it sounds awesome to create a video that people would actually want to watch to introdu...
Video recordings present many quirks not experienced when purchasing and processing books. We summar...
Librarians spend a great deal of time working with students. This could occur on the reference desk,...
In the past few years, there has been many changes to the business environment of many companies. Th...
Rapid and significant changes in digital video production and delivery technologies have created bo...
abstract: Videos are a useful and popular way to reach an audience—we all know videos that have gone...
From the creation of film to the streaming of digital media, moving pictures have always been a prem...
The writing of this paper aims to discuss the stages of making a promotional video in the Library a...