THE GENERATION OF IDEAS OF THE MEAIN STAGE OF DEVELOMENT OF A NEW RODUCT IN INDUSTRIAL ENTERRISE

The article examines the process of idea generation as one of the most difficult stages of developing a new product based on the analysis of internal and external factors of marketing environment affecting the activity of industrial enterprise. Clarified ways of organization of developing a new product in the company. Analyzed the importance of proper planning and implementation of the first phase of the development of a new product. Proposed the generalized scheme of relationships between department of development new product in the company and other main departments of the company. Considered in detail internal and external sources of ideas which must considered separately by in each department. Determined detailed a list of ideas for new product for marketing department staff. Highlighted the main ways, which can be used to motivate the staff for find and fix new product ideas. Identified the main methods of generating ideas that recommend to the industrial company to obtain the maximum number of ideas for finding the most valuable among them on the next stages of new product development