STRATEGIC ORIENTS OF MACHINE-BUILDING HOLDING COMPANIES IN UKRAINE

In the article the author investigated the socio-economic state of the machine-building industry and came to the conclusion about the necessity of technological and structural reorganizations of production on innovative basis. She examined strategic management of the machine-building holding companies PJSC “AvtoKraz ", PJSC “Luhanskteplovoz” and PJSC “Chornomorskyi sudnobudivnyi zavod”. The author defined common strategic orients – development of the companies on innovative basis, usage of corporate informational technologies and increasing the sales on the international market. She deepened strategic management by the components of innovation activity − innovative readiness and capacity. To increase innovative readiness of a holding company the author extended management functions − proposed the conception of management of corporate interests of the subjects of corporate relations. She presented this conception as planning, organization, motivation and control of corporate interests of shareholders, top-managers and workers