Qué es la creatividad lingüística: una explicación neurocognitiva a partir de nombres de comercios de Mar del Plata

According to the dominant mainstream of generative theory, linguistic creativity is the capacity of producing infinite sentences by means of a finite set of syntactic instructions. Although this idea has been accepted and celebrated, it is only about controlling a sequence of categories and choosing one member of each category at each stage. Effectively, the so called creativity in generative linguistic is just a sequential operation which provides options at every stage of the sequence, and such process could be compared with the sequential operation that allows us to fill the tray with the meals that are available in the refectory. In fact, generative creativity cannot account for really creative processes, for example the invention of new words or original names. On the contrary, the neurocognitive approach adopted by relational network theory does account for such genuinely creative processes. This article will explain the neurocognitive process thanks to which a person creates or understand names whose originality is based on intentional ambiguity