Global ethos: experience of the concept formalization

The article considers the problem of the difficulty of defining the “global ethos” concept. Some difficulties are arisen from the formal content of this concept and combining in it different characteristics according social action and activity. Such characteristics are connected with values, motives, and heuristics which suggests that ethos is not so much a practical system of value preferences and does not refer to the Ethics as a real and actual things to the proper. Thereforу ethos should be thought as a complex of hierarchic motives, values, interests and manifestations of the rational and irrational. However, the integration and coherence of social activity creates a reason for the emergence of a global ethos