Add to ORKGThe article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment with adolescents aged 13—16, quantitative and qualitative changes were revealed in the content of associative fields of modern advertisement key notions
It is evident that, nowadays, advertising messages invade people’s idio- and sociolects, changing th...
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
The work is dividend into two parts, theoretical part and part of own research. The first part is de...
The article is dedicated to the problem of the influence of the computer games the linguistic consci...
The article is devoted to the problem of manipulative influence of advertising texts on the teenager...
The impact of the mass media is much more obvious nowadays. The mass media provide many information ...
The bachelor's thesis focuses on language used in advertisements targeting youth. The theoretical pa...
People daily deal with creolized texts that have become an integral part of life in modern society. ...
People daily deal with creolized texts that have become an integral part of life in modern society. ...
This study aimed to investigate the teenagers’ perception towards language use in advertisement. Adv...
[EN] The possible harmful effects of advertising in magazines aimed at teenagers have not lost relev...
This study aimed to investigate the teenagers’ perception towards language use in advertisement. Ad...
Adolescent slang and language in advertising messages interact in an interesting fashion. On the one...
In this article on the experimental material there are analyzed the content and the character of mod...
<p><strong>Aim: </strong>to reveal how and with the help of what methods and techniques the social a...
It is evident that, nowadays, advertising messages invade people’s idio- and sociolects, changing th...
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
The work is dividend into two parts, theoretical part and part of own research. The first part is de...
The article is dedicated to the problem of the influence of the computer games the linguistic consci...
The article is devoted to the problem of manipulative influence of advertising texts on the teenager...
The impact of the mass media is much more obvious nowadays. The mass media provide many information ...
The bachelor's thesis focuses on language used in advertisements targeting youth. The theoretical pa...
People daily deal with creolized texts that have become an integral part of life in modern society. ...
People daily deal with creolized texts that have become an integral part of life in modern society. ...
This study aimed to investigate the teenagers’ perception towards language use in advertisement. Adv...
[EN] The possible harmful effects of advertising in magazines aimed at teenagers have not lost relev...
This study aimed to investigate the teenagers’ perception towards language use in advertisement. Ad...
Adolescent slang and language in advertising messages interact in an interesting fashion. On the one...
In this article on the experimental material there are analyzed the content and the character of mod...
<p><strong>Aim: </strong>to reveal how and with the help of what methods and techniques the social a...
It is evident that, nowadays, advertising messages invade people’s idio- and sociolects, changing th...
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
The work is dividend into two parts, theoretical part and part of own research. The first part is de...