Madrid 1912. Tourism as a challenge

The Palace Hotel in Madrid was inaugurated in the autumn of 1912, consolidating the luxury hotel offerings in the capital. In parallel, the city, through the Asociación de Propaganda, was organizing an important tourism conference that for a week brought together all the syndicates in the country. That same month, the general director of the Ritz Hotel had an interesting international journey through Europe and America to promote his hotel and the city. The coincidence of the different factors was not accidental, and reveals the growing importance that tourism was starting to have for the city of Madrid. This article will also try to relate these first steps of Madrid tourism with other aspects in the development of national tourism