Modern Metacommunicative Technologies (the case of linguocultural study)

The article deals with the description of metacommunicative technologies. These technologies, along with neuro-linguistic programming, which is legendary nowadays, are known only by there name, and the attitude towards them, as a rule, negative, for example, “black” PR, etc. However, from the point of view of the systemic approach, meta-communication is a kind of subtext, second, the implied, hidden sense of the verbal information, explicitly expressing the attitude of the speaker to the utterance produced by him. Linguistic and cultural study of the linguistic aspects of contemporary social myths, aimed at forming of human behavior in the desired for speaker (in general meaning of this word) direction, is actual for the modern Humanities