INTEGRATION AND DIVERSIFICATION AS INSTRUMENTS OF MODERNIZATION OF INDUSTRIAL COMPANIES

The strategy of transition of the industry to the innovation way of development should include the restructuring of the Russian industrial companies on the basis of creation of the integrated and diversified economic structures on the technological chain of value added. Analysis of changes in the external environment of enterprises in modern conditions confirms the findings of the institutional theory that the development of global technological circuits and networks is the most effective form of management. To the number of the organizational-economic prerequisites for the formation of integrated technological circuits include the globalization of the economy, information production and distribution of material goods and services, the individualization of marketing, related to the saturation of the markets and the change of their structure, the development of logistics management methods and the flow of information and subcontracting (subcontracting) relations of big and small business