А STUDY OF FACTORS AFFECTING THE DIFFUSION AND ACCEPTANCE OF PAYMENT SERVICES INNOVATION

Non-cash payments provide a small part of total payment volume, but the usage of innovative products in named area is growing quite rapidly. The present study attempts to identify the factors determining consumers’ acceptance of payment innovation with the aim of developing a conceptual model of payment services acceptance. A research model that reflects economic, technological and socio-demographic factors are all important determinants for payment services adoption and use. Besides, there are specific correlation between them. To simulate the behavior of the consumer it was due to use parameters that reflect the actual level of awareness of innovation, the intention to use and real use of innovation. The result was the conceptual model developed in this research that focuses on factors determining consumers’ acceptance of payment services and their statement