Pairing the terms language and culture is, without any doubt, something new if we think of the circumstances ensued from the « planetary awareness era» (cf. Mircea Eliade). Transdisciplinarity has become the « beacon » in this combat between linguistic and cultural investigative perspectives and any combination in terms of research fields leads to an original if not a groundbreaking perspective on the subject of interest. The word memory is multifaceted in French, given its two genres and the different meanings attached to it accordingly. The « discourse memory », defined by Dominique MAINGUENEAU in 2002 (pp. 371-372) in terms of its relations to text, interdiscourse and conservation, can explain the gradual enhancement of knowledge shared...