The Role of Phraseological Units in Publicistic Texts

The article concerns the analyses of the winged phrases functions in modern French and Russian mass media. The functional aspect of studying the winged phrases to find the publication style usage and characteristic features of their use as the author's choice is very topical and important for both theoretical and applied the linguistics. The results of studying of the winged phrases corpus from French and Russian print media show the wide usage of them in such media. They are used namely in pragmatic function. The pragmatic effect results from the occasional transformations