INCREASE IN PROFITABILITY OF THE ENTERPRISE OF THE AUTOMOBILE TRANSPORTATION INDUSTRY BY DIRECTIONS OF COMMERCIAL ACTIVITY

Purpose. The study highlights the analysis of possible ways to increase the profitability of an enterprise that deals with road transport. The ways of increasing profitability are supposed to be justified on the lines of the commercial activity of the enterprise. The main purpose of the work is to calculate the cost of specific measures to improve profitability with the rationale for possible sources of their financing. Methodology. The authors analyzed the structure of the transport services market in Ukraine, established the freight transport structure of the enterprise under investigation. The share of expenses in the areas of commercial activity and the corresponding share of profit received by the enterprise from a specific direction were analyzed. Findings. The conducted analysis showed that two areas of commercial activity are the most significant and profitable: transportation and freight forwarding. Repair and maintenance of vehicles in the overall structure also occupies a significant place. The most costly part of the enterprise is the sale of spare parts for vehicles. Other areas of activity, such as renting, car washing, and insurance services occupy a small part, but have prospects for development. For each direction of the commercial activity of the enterprise, measures are proposed to improve their effectiveness. The authors suggest paying attention to the item «installation of modern control and monitoring facilities». At this stage, for all transport enterprises there is a problem of saving costs. The reason for this fact was the rapid and constant increase in the cost of fuel. The program for saving this expense item is very relevant for the road transport company. Originality. To date, the company under investigation does not use a GPS monitoring system. Therefore, in order to reduce fuel costs, establish order in the robot and coordinate in the enterprise, the article proposed and calculated the implementation of a GPS monitoring system. Practical value. The proposed introduction of a GPS monitoring system will reduce the cost of energy resources. This will positively affect the cost of the services provided. Decrease in the cost price of services will allow receiving more profit that will eventually lead to growth of indicators of profitability