Publicism in the course of the Russian literature language:from Old Russian literature to internet communications

The present article briefly studies the formation of Russian publicism and its development till present day in regards to the historic and linguistic aspect. The author distinguishes three stages in publicism formation. The first stage is “historic”. It represents the formation of publicism at the intersection of literary and business languages as the special form of the Russian language that includes the image of the author who is focused on the Russian rhetoric ideal. The author expresses his position and gives evaluation of established facts and these are constitutive features of publicism. The second stage is connected with the development of functional stylistics in national science. It describes and institutionalises the system of functional styles in the Russian language. This system consists of 5 equal styles. The publicistic style is defined through the system of publicistic genre and its peculiar features are social evaluativity, author’s position, the image of the author and journalist and his typology, structure block “adressant/addressee”, ideologeme and so an. The third stage - contemporary times when due to extralinguistic factors (especially the Internet), publicism transforms and adapts to new mediaculture. These transformations affect genre system of publicistic style as well as constitutive features of publicism in general. The author points out the formation of new internet style. The basis of this internet style is a particular type of text - mediatext