Abstract We introduce an extension of the Standard Model and General Relativity built upon the principle of local conformal invariance, which represents a generalization of a previous work by Bars, Steinhardt and Turok. This is naturally realized by adopting as a geometric framework a particular class of non-Riemannian geometries, first studied by Weyl. The gravitational sector is enriched by a scalar and a vector field. The latter has a geometric origin and represents the novel feature of our approach. We argue that physical scales could emerge from a theory with no dimensionful parameters, as a result of the spontaneous breakdown of conformal and electroweak symmetries. We study the dynamics of matter fields in this modified gravity theor...