This paper aims at an evaluation of various approaches to define and redefine the classical theory of the I‘jaz (the inimitability of the Qur’ān) in the perspective of the challenges and problems faced by the Muslim society emphasising a need to cope with the rational thinking, modernity, scientific progress, psychological advancement and civilizational development, though there has been a comparatively lesser description of the rhetoricism of the Qur’ān too. It provides an account of scholarship exploring some novel dimensions of the matchlessness of the Qur’ān in the contemporaneous context. They have justified rationally and psychologically the Qur’ānic historic challenge of producing a book or its some surahs or few verses similar to th...