BUSINESS OPTIMISATION STRATEGY IN THE FRAMEWORK OF COMMERCIAL AIRCRAFT PROGRAM IMPLEMENTATION

Import substitution is one of the most urgent problems at the current stage of the Russian national economy development. This issue is the most relevant in high-tech industries. Based on analysis of individual enterprise development barriers in the framework of the Russian Aircraft Industry author makes a concrete proposal - the mechanism for improving the commercial aircraft programs implementation strategy using alternative business model. The essential difference and novelty of the alternative embodiment is the unconventional interaction way between aircraft manufacturers, suppliers and customers through intermediaries, operating technical information that is distributed under open source licenses. The article provides description of the mathematical model that assesses the effectiveness of the proposed alternative. Conducted calculations demonstrate that efficiency of the alternative model in comparison with the traditional one is higher, primarily due to better management of research and development process