THE USE OF ERIKSON HYPNOTHERAPY METHODS IN COSMETOLOGY ON THE EXAMPLE OF THE PROCEDURE OF SCULPTURE FACE MASSAGE BY TIBETAN TECHNIQUE

Purpose. A lack of awareness about hypnosis and, as a result, widespread misconceptions that provoke a fear of this method of psychotherapy do not prevent from active use of this method in various disciplines of medicine. The aim of our research is the study of efficiency of Erickson hypnotherapy methods in cosmetology using the procedure of sculpture face massage based on the Tibetan technique as an example. Methodology. 22 women aged 22 to 69 (the average age is 43,52 ±10,34 years old) participated in the study. The control group consists of 22 women aged 35 to 66 (the average age is 48,81 ±10,33 years old). The participants were voluntarily divided into the control and experimental groups. During the study each participant had 3 sessions of sculpture massage based on the Tibetan technique in combination with Erickson hypnotherapy. The criterion for assessing the efficiency of the method was the analysis of the change of the brow line which is calculated according to the formula: “outer cantus-point of nasion” (CN)/ the length of “outer cantus-brow (CB)” (Sergienko V.I., Kulakov A.A., Petrosyan N.E., Petrosyan E.A.), as well as WAM questionnaire: well-being, activity, mood (Doskin V.A., Lavrentjeva N.A., Sharay V.B., Miroshnikov M.P.). Results. The use of hypnotic induction during quite painful technique of face massage has an effect of anesthesia, the patients undergo the procedure more smoothly with subjectively positive emotions. Objective results of the study evaluated with the Mann-Whitney U-test were in the zone of irrelevance. According to the objective indicators of the psychological well-being of the participants there is no difference between sessions with hypnotic induction and without it. However according to the subjective feedback, the participants of the experimental group far less frequently met the painfulness of the procedure (14%), while all the participants of the control group suffer from the painfulness of the procedure (100%). Conclusion. Subjective feedback of the participants suggests the necessity of further study of the possibilities of use of Erickson hypnotherapy in modern cosmetology and dermatovenereology, or the elaboration of specialized toolkit to assess the results of hypnotic induction