Innovation as a factor for sustainable economic growth in agribusiness

In this paper is a point of view of innovation as the main tool for achieving strategic competitiveness of agricultural enterprises. According to the authors the present state of economic environment, significantly discourages the development of innovation activities of major participants of the food market, focusing them on the organic, mostly extensive, the growth of that term, leading to low investment attractiveness and market value. Formulate proposals for improving the level of innovation of agro-industrial companies, including both the improvement of their business model and the necessary actions of regulators of the market