People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since the research aimed to discover in-depth consumer attitudes and feelings. There were 30 British females who agreed to be respondents in five focus groups. They were divided into five focus groups. The key findings of this research were the prevailing neutral attitudes toward green cosmetics due to the lack of knowledge and confusing market standards. The majority of respondents v...
Purpose: There is a growing need to conduct more studies to understand the green purchase behavior o...
Population over explosion made consumer's life havoc in satisfying their needs. Consumers are in sea...
Purpose - The research aim was to examine the effect of organisations practicing 'greenwashing' and ...
The present environment has become more aware and sensitive when it comes to the point of decision w...
In recent years, consumers are placing more importance on environmental and social outcomes of their...
The green cosmetics industry has witnessed significant growth over the last few years. Simultaneousl...
In the context of the world's increasing environmental challenges and the rise of green consumerism,...
The demand for sustainability in the cosmetics industry has gained significant attention inrecent ye...
Consumers are increasingly looking for a more sustainable consumption. In the past years, a green tr...
Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical...
Current generations have come to realise that their consumption of harmful products is what has cont...
The existence of public awareness of environmental preservation today, makes many companies, especia...
Increasing awareness of the various environmental problems in public policy and business has led a s...
The existence of public awareness of environmental preservation today, makes many companies, especia...
The significant increase of green awareness among people throughout the world has created tremendous...
Purpose: There is a growing need to conduct more studies to understand the green purchase behavior o...
Population over explosion made consumer's life havoc in satisfying their needs. Consumers are in sea...
Purpose - The research aim was to examine the effect of organisations practicing 'greenwashing' and ...
The present environment has become more aware and sensitive when it comes to the point of decision w...
In recent years, consumers are placing more importance on environmental and social outcomes of their...
The green cosmetics industry has witnessed significant growth over the last few years. Simultaneousl...
In the context of the world's increasing environmental challenges and the rise of green consumerism,...
The demand for sustainability in the cosmetics industry has gained significant attention inrecent ye...
Consumers are increasingly looking for a more sustainable consumption. In the past years, a green tr...
Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical...
Current generations have come to realise that their consumption of harmful products is what has cont...
The existence of public awareness of environmental preservation today, makes many companies, especia...
Increasing awareness of the various environmental problems in public policy and business has led a s...
The existence of public awareness of environmental preservation today, makes many companies, especia...
The significant increase of green awareness among people throughout the world has created tremendous...
Purpose: There is a growing need to conduct more studies to understand the green purchase behavior o...
Population over explosion made consumer's life havoc in satisfying their needs. Consumers are in sea...
Purpose - The research aim was to examine the effect of organisations practicing 'greenwashing' and ...