This article deals with practices of writing and reading, which demonstrate notable features of the natural verbal process. In comparison with “language”, communicative action — the main feature of natural speaking — appears to be a more effective theoretical frame for explaining the production of meaning, the source of which in verbal and nonverbal semiotic acts is individual consciousness. The widespread explanation of writing and reading allows too little space to the communicative production of meaning and too large to the correlation between the sound and a grapheme. Chinese hieroglyphs cannot be explained by such a simplistic model, as well as European phonological orthography. This article shows that between the Chinese and the Europ...