The Effects of Certain Variables on Teachers’ Value Assessments of Areas in Educational Media on Their Performance

The study endeavours to investigate teachers' opinions regarding the value of different areas in educational media as they pertain to improving classroom instruction. and whether these opinions vary according to sex. experience. specialization and studying a course in media. A questionnaire was developed and administered to a random sample (N=799) of junior high school teachers in Kuwait.Appropriate statistical methods were used to analyze the data. The results revealed that certain areas were more important than others in improving teachers‘ performance such as media selection and utilization,the use of media school library and the principles of perception and learning. However.significant differences appeared among teachers‘ opinions towards certain areas due to sex, experience, specialization, and previous study of a media course. The researchers recommended that more emphasis should be placed on the media areas that relate closely to the nature of teachers’ specialization and needs. Further research should be conducted in this field