Add to ORKGEveryday life, namely the immediate economic pressures have led sports organizations to use a greater number of communication tools and techniques to increase the visibility of sport, to attract additional funds. Sports communication instruments have a dual completion: obtaining funding and communication
The article is devoted to the problem of modern marketing tool usage in the professional sport indus...
Changes in media technology and markets create new demands and challenges for society. The relations...
Sports have become economic activity. Marketing, especially marketing communication has played an im...
The economic influence of media has dramatically changed the world of sport, leading sports organis...
The best place to see the new world of communication may be the sports field. It encompasses some of...
This study examines how managers and coaches manage communication with athletes in team and individu...
Communication can be defined as the process through which a subject transmits a message to others an...
Marketing research can be considered the start point in the marketing endeavor of any sports entity...
The purpose of this work is to analyze the contribution that communication has given over the years ...
Mass media has placed as an important functional tool in our complex society. At the present time, i...
“In recent decades, the revolution generated by entrepreneurship is perceived as a symbol of tenacit...
Previous studies vividly indicate that understanding sports communication in competitive and non-com...
One of the most important element in the marketing management process is communication. This also ap...
There is no doubt that sport has transformed over the last 30 years. At the elite end of the sport c...
ManagementFaculty of Physical Education and SportFakulta tělesné výchovy a sport
The article is devoted to the problem of modern marketing tool usage in the professional sport indus...
Changes in media technology and markets create new demands and challenges for society. The relations...
Sports have become economic activity. Marketing, especially marketing communication has played an im...
The economic influence of media has dramatically changed the world of sport, leading sports organis...
The best place to see the new world of communication may be the sports field. It encompasses some of...
This study examines how managers and coaches manage communication with athletes in team and individu...
Communication can be defined as the process through which a subject transmits a message to others an...
Marketing research can be considered the start point in the marketing endeavor of any sports entity...
The purpose of this work is to analyze the contribution that communication has given over the years ...
Mass media has placed as an important functional tool in our complex society. At the present time, i...
“In recent decades, the revolution generated by entrepreneurship is perceived as a symbol of tenacit...
Previous studies vividly indicate that understanding sports communication in competitive and non-com...
One of the most important element in the marketing management process is communication. This also ap...
There is no doubt that sport has transformed over the last 30 years. At the elite end of the sport c...
ManagementFaculty of Physical Education and SportFakulta tělesné výchovy a sport
The article is devoted to the problem of modern marketing tool usage in the professional sport indus...
Changes in media technology and markets create new demands and challenges for society. The relations...
Sports have become economic activity. Marketing, especially marketing communication has played an im...