Developing a Contextually Personalized Hybrid Recommender System

It is hard to choose places to go from an endless number of options for some specific circumstances. Recommender systems are supposed to help us deal with these issues and make decisions that are more appropriate. The aim of this study is to recommend new venues to users according to their preferences. For this purpose, a hybrid recommendation model is proposed to integrate user-based and item-based collaborative filtering, content-based filtering together with contextual information in order to get rid of the disadvantages of each approach. Besides that, in which specific circumstances the user will like a specific venue is predicted for each user-venue pair. Moreover, threshold values determining the user’s liking toward a venue are determined separately for each user. Results are evaluated with both offline experiments (precision, recall, F-1 score) and a user study. Both the experimental evaluation with a real-world dataset and a user study of the proposed system showed improvement upon the baseline approaches