Modern advertizing typology

In article various types of advertizing which function in modern mass communication are considered. The typical signs are allocated, allowing to structure advertizing. The diskursivnyj analysis of various samples of advertizing messages allows to explain existing distinctions in is art-visual and verbal receptions of the organization of the advertizing material, means of achievement of understanding of advertizing idea the consumer. In article convincing components of a semantic field of the advertizing are considered, allowing to understand specificity of an advertizing product