The article is devoted to the Charles Dickens’ book “Sketches by Boz”, one of the first author’s books which collects the traits of journalism and literature. The hypothesis that Charles Dickens used for attracting and prolongation of audience’s attention the rhetoric tricks is analyzed in the article.The schemes of constructing the text which are used in the modern rhetoric are the generalization of the experience of successful texts and popular speeches, so Dickens could have used the composition schemes since he had the great experience of creating the court sketches and knew many variants of composition schemes and speech practice. The fact that he used these composition schemes helped his sketches to become popular and gave them the in...