Add to ORKGThis article deals with the problem of female gender stereotypes in French advertising texts. On the ground of the practical analysis of advertising texts published in some modern French periodicals, we managed to expose and define general and national-cultural female gender stereotypes fixed in collective consciousness of the French
The introduction of the thesis is devoted to the introduction of the subject and its general descrip...
This article proposes to study the fashion pictures within a representative sample of French women m...
This article proposes to study the fashion pictures within a representative sample of French women m...
One of the most demanded scientific directions of recent years is the emergence of a new approach to...
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based...
The article investigates the gender differentiation of speech and its reflection in the advertising ...
Gender stereotyping is still an actual issue in French and Czech advertising. This thesis theoretica...
Abstract: The paper examines some gender stereotypes in advertising which reflect the traditional vi...
This paper examines the implementation of women’s achievements in French and English advertisements....
In article are considered new trends in the functioning of the female gender advertising. Theorized ...
International audienceAbstract: This article examines the persistent stereotypes in English and Fren...
Print advertising is a representative means of communication. Not only does it reflect a given cultu...
Our article maintains that advertising communication, as a form of commercial communication, is an i...
The article analyzes the way in which the modern car-advertisement defines the identity of women as ...
Advertising as a social institution often mirrors the prevailing norms, beliefs, attitudes and stere...
The introduction of the thesis is devoted to the introduction of the subject and its general descrip...
This article proposes to study the fashion pictures within a representative sample of French women m...
This article proposes to study the fashion pictures within a representative sample of French women m...
One of the most demanded scientific directions of recent years is the emergence of a new approach to...
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based...
The article investigates the gender differentiation of speech and its reflection in the advertising ...
Gender stereotyping is still an actual issue in French and Czech advertising. This thesis theoretica...
Abstract: The paper examines some gender stereotypes in advertising which reflect the traditional vi...
This paper examines the implementation of women’s achievements in French and English advertisements....
In article are considered new trends in the functioning of the female gender advertising. Theorized ...
International audienceAbstract: This article examines the persistent stereotypes in English and Fren...
Print advertising is a representative means of communication. Not only does it reflect a given cultu...
Our article maintains that advertising communication, as a form of commercial communication, is an i...
The article analyzes the way in which the modern car-advertisement defines the identity of women as ...
Advertising as a social institution often mirrors the prevailing norms, beliefs, attitudes and stere...
The introduction of the thesis is devoted to the introduction of the subject and its general descrip...
This article proposes to study the fashion pictures within a representative sample of French women m...
This article proposes to study the fashion pictures within a representative sample of French women m...