Add to ORKGThe article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of delivering content, description, genre and stylistic peculiarities of advertising product
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. It...
This historical study contributes to the extensive literature on comparative advertising by examinin...
The article examines one of the topical issues of linguistics, concerning the understanding of disco...
Abstract. The article explores advertising appeal as a special genre and rhetorical phenomenon. Adve...
The article explores advertising text is a communicative unit with a special structural and semantic...
This article discusses problems of advertising slogan which gives general definitions of "advertisin...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
The advertising texts are the main subject of the research. The texts and slogans are examined as a ...
The aim of my thesis is to analyse phraseological units in advertising; to divide them according to ...
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advert...
The Discourse of Advertising explores the language of contemporary advertising. The words of adverti...
In article various types of advertizing which function in modern mass communication are considered. ...
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in...
The current article presents an attempt to provide the definition of advertising slogan as no unifor...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. It...
This historical study contributes to the extensive literature on comparative advertising by examinin...
The article examines one of the topical issues of linguistics, concerning the understanding of disco...
Abstract. The article explores advertising appeal as a special genre and rhetorical phenomenon. Adve...
The article explores advertising text is a communicative unit with a special structural and semantic...
This article discusses problems of advertising slogan which gives general definitions of "advertisin...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
The advertising texts are the main subject of the research. The texts and slogans are examined as a ...
The aim of my thesis is to analyse phraseological units in advertising; to divide them according to ...
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advert...
The Discourse of Advertising explores the language of contemporary advertising. The words of adverti...
In article various types of advertizing which function in modern mass communication are considered. ...
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in...
The current article presents an attempt to provide the definition of advertising slogan as no unifor...
In this thesis, I am concerned with the language of advertising. By analyzing advertising from a dis...
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. It...
This historical study contributes to the extensive literature on comparative advertising by examinin...