ANALISIS PENGAMBILAN KEPUTUSAAN MENGGUNAKAN METODE ANALYTIC HIERARCHY PROCESS DALAM MENETAPKAN SISTEM OPERASI SMARTPHONE YANG TEPAT

The operating system has become a somewhat important part of the development of smartphones in the modern era. Several operating systems have also succeeded in helping several new smartphone brands participate in coloring the mobile gadgets business competition, which is developing in Indonesia. The interest of the Indonesian people to develop through the adaptation of the latest operating system technology is also very fast. However, this public interest tends to lead more to lifestyle than needs. This research was conducted to present an alternative smartphone operating system according to the needs and effectiveness of its use in the community using the Analytic Hierarchy Process model. The target community that tests in this study includes three groups, namely: lecturers, students, and employees. The final result shown by this model is in the form of an alternative decision of a smartphone operating system that supports the level of activity of using each group