Add to ORKGThe theme addresses a conceptual -methodological analysis of brand image rebuilding and response strategies that should help the company to overcome the critical moments of a public scandal. The main goal of rebuilding a company's image is to restore confidence but also to reduce negative media coverage in all offline and on-line communication channels.The image is the public reflection of an organization's reputation, personality or identity, so restoring it by all means becomes vital to the survival of the organization.The conceptual and methodological aspects of the paper underlie the instrumentation of a case study consisting of...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
This paper explores the ways in which consumers’ brand trust during a brand crisis is affected throu...
Budowanie pozytywnego wizerunku marki w mediach społecznościowych jest jednym z najważniejszych zad...
The article contains an analysis of Tiger's brand image during the crisis in 2017. Scientifi c objec...
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Fa...
Abstract Crisis managers believe in the value of a favourable, pre-crisis reputation. The prior repu...
Once product harm crisis occurs, the institution focuses on managing open relationships with all aud...
textPlanning and executing a crisis response strategy that includes successful and effective communi...
Aim: The overall aim of this study is to define post-crisis recovery as well as gain a deeper unders...
Organizational crises often result in damaged image of the company. In crisis situations organizatio...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
Purpose – A good corporate image is important to organizations. However, little is elaborated on how...
The purpose of this research is to understand the process of attitudinal changes towards a brand in ...
Purpose – To understand, from the management perspective, the use of information on brand crisis man...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
This paper explores the ways in which consumers’ brand trust during a brand crisis is affected throu...
Budowanie pozytywnego wizerunku marki w mediach społecznościowych jest jednym z najważniejszych zad...
The article contains an analysis of Tiger's brand image during the crisis in 2017. Scientifi c objec...
This thesis examines the concept of brand crisis, its impact on company’s reputation and - image. Fa...
Abstract Crisis managers believe in the value of a favourable, pre-crisis reputation. The prior repu...
Once product harm crisis occurs, the institution focuses on managing open relationships with all aud...
textPlanning and executing a crisis response strategy that includes successful and effective communi...
Aim: The overall aim of this study is to define post-crisis recovery as well as gain a deeper unders...
Organizational crises often result in damaged image of the company. In crisis situations organizatio...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
Purpose – A good corporate image is important to organizations. However, little is elaborated on how...
The purpose of this research is to understand the process of attitudinal changes towards a brand in ...
Purpose – To understand, from the management perspective, the use of information on brand crisis man...
Business considers brand reputation is the key to survival for the organization. The occurrence of f...
This paper explores the ways in which consumers’ brand trust during a brand crisis is affected throu...
Budowanie pozytywnego wizerunku marki w mediach społecznościowych jest jednym z najważniejszych zad...